Before You Shoot Your Dental Office Video

More and more people are watching videos online—even your dental practice should make an explainer video.  An explainer video helps you to connect with your potential patients by showing them your office and your staff.  It is an opportunity to share your dental office’s personality by putting your best foot forward. It also gives you an opportunity to personally invite new patients through the door.

We recently shot our first explainer video for Yelp.  This is a real video shoot with a professional videographer.  While on location, the videographer shot b-roll of the office and facilitated a personal interview with the dentist.



But, before you shoot your video, we wanted to share 7 best practices:

1. Prepare your script.
2. Clearly explain your practice offerings, e.g. family dentist, pediatrics, orthodontics.
3. Highlight any deals.
4. Make sure to describe the patient’s experience.
5. Showcase the facility’s dental equipment.
6. Invite new patients to the practice and send them to your website for more information.
7. Most importantly, Smile!  You’re on camera.

As an example, watch our video on our client's (Washington Pediatric Dentistry) Yelp page:
http://www.yelp.com/biz/washington-pediatric-dentistry-bergenfield
*Don't forget: Make sure to get model release forms from the patients.